FLYR Social Media Strategy
Complete Brand Refresh & Overhaul
When I came into FLYR, the brand was in need of an overhaul, with social media posts handled by different members of the marketing team without social media strategy & direction.
For our Corporate/Aviation & Hospitality social channels, I developed two 30-page Social Media Audits & Strategy Playbooks for our LinkedIn accounts.
Instantly, you can see the change in our social channels from bland and static to comprised of a diverse mix of LinkedIn documents, videos, GIFs, and informational photo galleries.
From this… (Prior to May 2024)
To this (June 2024 - August 2025)
March - May 2024 Content Mix & Post Formats
June - August 2025 Content Mix & Post Formats
Content Optimization
Content Mix & Breakdown for LI
Prior to joining, Articles & Single Image Graphics made up 80% of all types of media, making the LinkedIn static and boring. More importantly, single images do not perform as well as other types of media such as photo galleries, carousels, or videos.
By diversifying our content, I made sure that our content was lively, diversified, and eye-catching. Our Engagement jump from 4% to 15-20% made it clear that this was the right move to make.
Peak Social Performance for Major Company News
From June to August 2024, FLYR had a series of exciting announcements, a new partnership announcement and major product release, coupled with our appearances at World Aviation Festival and T2RL.
I ran organic & paid social campaigns for FLYR's Offer & Order Management System launch, Series D Funding Announcement, and Riyadh Air partnership in conjunction with World Aviation Festival 2024, resulting in a total of 100K+ impressions during Q3 2024.
Product Storytelling through Dynamic Media
We sought to tell storytelling through all different forms of media provided by LinkedIn.
For our products like Legacy Translator, Shopping Cart, and Offer and Order Management, we shared our product stories through a creative mix of photo galleries, short & long carousels, and more.
Thought Leadership through Digital Storytelling
Prior to the refresh, FLYR’s content was quite stale, only posting when there was a major announcement or a holiday.
I worked to create a robust Thought Leadership pillar strategy, but FLYR had a scarcity issue — with limited press releases, customer stories due to NDA agreements, and interviews with C-Suite, we made sure to use every bit of thought leadership we could find by repurposing them into podcast clips and quote posts.
In addition, we were able to turn our event announcements into dynamic moving videos.
Driving Culture & Pride through Social Media
With a slim People & Recruiting team after budget cuts, Social took the lead on highlighting the culture at FLYR.
We created an employee carousel series to highlight our Offer & Order Management team members, and also highlighted special moments like International Women’s Day. Life @ FLYR posts often outperformed our other posts, receiving engagement rates of 30% and above, and regularly broke our own social media records as they continued on.
Rave Reviews
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“Working with Amy has been an incredible experience. She not only grew our social channel and metrics, but also elevated the quality and consistency of our content; birnging fresh, diverse ideas, and a strategic approach that truly dialed in our voice and presence. Beyond her talent and skill, she was a joy to collaborate with, passionate and insightful, and always fun to chat with on a personal level. Amy is uniquely creative individual whose impact will be felt long after, and will be greatly missed by our team."
Christine Perez
Manager, Creative Services
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"It was a joy working with Amy and watching her transform FLYR's social presence. She quickly spotted gaps, aligned our channels to brand strategy, and built a playbook that delivered results. Thoughtful, consistent, and always timely, Amy turned social into a trusted brand driver. A growing stragist and consitent learner, she brought creativity, speed, and ownership to every project.
Steve Day
Director, Creative Services (formerly)
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"I had the pleasure of working with Amy on numerous events, where they led our social media strategy and execution. Their creativity and attention to detail consistently elevated our campaigns, driving engagement and excitement. Amy would be an incredible asset to any marketing team."
Josh Crandall
Head of Global Events